News Today

2 min read . 05 Nov 2024

Meta

Instagram continues to focus on short-form video content with its Reels feature. Instagram is testing a new feature that allows users to post multiple images or videos in a single Reels post. This development mirrors TikTok's ability to share still images in its main feed. The carousel posts could offer businesses and creators more storytelling opportunities within the fast-growing Reels format. While there's no official rollout date, some brands are already experimenting with the feature. Additionally, Instagram is exploring different content formats within the Reels tab as part of this test.

Tip: To increase engagement, try incorporating trending music and popular hashtags into your Reels.

YouTube

YouTube is experimenting with a new feature called Super Chat likes, which allows viewers to like Super Chat messages during live streams and Premieres. Super Chat messages are highlighted with a different background color and pinned for a period of time based on the amount spent. The new feature aims to prompt more discussion and engagement around these purchased posts, potentially encouraging streamers to respond to popular comments.

Tip: Experiment with YouTube Shorts to attract new viewers and keep your existing audience engaged. Utilize Community posts to interact with your subscribers, share updates, and gather feedback.

TikTok

You didn’t come this far to stop, read latest buzz.

Key Updates for Creators and Partners

TikTok introduced TikTok Studio, a new comprehensive creation and management platform equipped with tools creators can use to create, edit, upload, manage, and analyze their TikTok account and content performance. TikTok Studio replaces Creator tools within the TikTok app as well as the Creator Center webapp, but creators can continue to access the full suite of tools and resources by visiting www.tiktok.com/tiktokstudio on a desktop web browser. Additionally, to provide creators with a more comprehensive experience*, TikTok Studio will also test as a standalone app.

Tip: Keep an eye on the Discover page to identify trending challenges and sounds. Participate in these trends to increase your chances of going viral. Additionally, focus on creating high-quality, authentic content that resonates with your target audience.